Web design company in UK: How do you get benefit of E-Mail Marketing

E-Mail marketing is the fast growing technology across the world to increase your website traffic.
What E-Mail Marketing does specially for you
A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
E-mail marketing is paper-free
E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce message, unsubscribe request, read receipts, click throughs etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing